Services
All engagements are direct with Ivan — no junior account teams, no handoffs. Strategy, systems, and knowledge transfer so your team builds capability, not dependency.
Core engagements
AI Marketing Consulting
Strategy-led AI marketing for B2B and professional services firms.
- Audit of current marketing stack and content gaps
- AI-assisted content strategy and semantic SEO roadmap
- Marketing automation workflows and tool selection
- Quarterly review cadence with measurable KPIs
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Corporate Training
Practical AI and digital marketing training for marketing teams.
- Hands-on sessions with AI writing, image, and analytics tools
- Tailored to your industry, audience, and existing skill level
- Pre- and post-workshop assessments to measure uplift
- SkillsFuture and SFEC funding eligible
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Curriculum Development
Build AI marketing curricula for institutions and learning providers.
- Learning outcome mapping and competency frameworks
- Instructional design with active learning methodologies
- Assessment design aligned to national frameworks (WSQ, SFw)
- SkillsFuture accreditation support
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Advisory
Retained advisory for founders and marketing leaders.
- Two advisory sessions per month
- Slack access for async questions
- Review of marketing plans, briefs, and campaign strategies
- Network introductions to relevant vendors and partners
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Specialist services
Deeper-focus engagements for specific marketing challenges.
Semantic SEO Consulting
Entity-based SEO architecture for durable organic growth.
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SkillsFuture AI Marketing Course
WSQ-aligned AI marketing training eligible for SkillsFuture credits.
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Fractional CMO
Chief Marketing Officer-level strategy without the full-time cost.
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How engagements work
01
Discovery call (free)
30 minutes. You explain your situation. Ivan asks questions. No pitch until we both think there is a fit.
02
Scoped proposal
A specific proposal: what gets done, by when, what you will own at the end. No retainer ambiguity.
03
Delivery with Ivan
Every session, every deliverable is Ivan's work. Your team gains capability through the engagement, not after it.