QOTW: What Is A Long-Tail Keyword, And How Can I Profit From It?

By admin

There are many traffic generation methods you can use to drive targeted traffic to your websites. In this article, I want to show you how to attract FREE targeted traffic from search engines using search engine optimization (SEO) techniques to target long-tail keywords.

Once you have identified long-tail keywords, you can use them in your own website content, or write articles based on them and submit the articles to EzineArticles.com to gain more traffic.

What is a long-tail keyword?

A long-tail keyword refers to a niche keyword that is targeted and specific.

The term ‘long tail’ was coined by Chris Anderson, Editor of Wired Magazine, when he released his ground-breaking book, The Long Tail.

Here’s my personal definition of ‘long-tail’ keyword:

A long-tail keyword is a micro-niche comprising low-volume keywords (three or more words in length) AND low-volume competition

“A long-tail keyword is a micro-niche comprising low-volume keywords (three or more words in length) AND low-volume competition.”

Take for example the popular niche “web hosting”.

Most marketers target this niche by focusing their SEO efforts on the key phrase “web hosting”.

And they usually achieve zero results.

Why?

Simply because almost EVERY other marketer is ALSO targeting the same key phrase!

Here’s a look at the search volume for “web hosting” (see diagram below) I extracted using the Free Wordtracker Online Tool.

webhostingdemand.gif

Notice the term “web hosting” attracts 5400 searches each day.

A huge market for sure, but is it also a competitive market?

Let’s find out…

When assessing competition, I like to use the Google allintitle: operator – because it tells me how many web pages are competing for a top ranking for the keyword.

What is AlIInTitle:?

Allintitle: is a Google operator that indicates the number of web pages in Google’s index that have the targeted keyword phrase between the <title> </title> tags of their web pages.

This is useful information because when performing basic on-page SEO, we always place our targeted keyword phrase in the title tag of our web page. Hence, the presence of a keyword phrase in the title tag suggests a web page is also competing for a top ranking.

To determine the allintitle: competition, all you need to do is type ‘allintitle: your keyword’ in the Google search box (see diagram below):

webhostingallintitle.gif

What does the above snapshot tell me?

It tells me there are over 9 million web pages competing for a top 10 ranking in Google for the keyword “web hosting”.

That’s a heck a lot of competitors if you asked me!

No wonder you’ll get nowhere if you target “web hosting” and hope to get free traffic from the search engines!

So rather than target “web hosting”, focus instead on numerous long-tail keywords related to “web hosting”.

How To Locate Long-Tail Keywords?

A great technique is to start at the bottom of the Free Wordtracker Tool results (see diagram below)

webhostinglongtail.gif

Consider the long-tail keyword “low cost web hosting services” with 58 searches a day (not bad a search volume for a long-tail keyword!)

Let’s take a look at the allintitle: competition for “low cost web hosting services” (see diagram below)

lowcostwebhostingservicesallintitle.gif

This long-tail keyword has over 4,000 competing allintitle: web pages. Based on my SEO experience, any intermediate SEO-trained marketer would be able to achieve a top 10 ranking for this keyword phrase, because he/she only needs to compete with 4,000 other webmasters.

Would you rather face 4,000 or 9 million competitors? Go figure!

I did say you’ll probably require intermediate SEO knowledge to gain a Top 10 ranking for a keyword with an allintitle: of 4,000.

So, are beginner internet marketers doomed?

Certainly not!

If you are an internet marketing newbie, I strongly suggest you target ultra-low allintitle: keywords.

To locate ultra-low allintitle: competing keywords, you may need to ‘dig deeper’ by drilling down on a keyword using Free Wordtracker Tool.

I’ve drilled-down on the keyword “low cost web hosting services” (see diagram below).

californiawebhostingservicesdemand.gif

Ok, so the search volume for “california low cost web hosting services” is not great at all, with just 3 searches a day.

But then again, a top ranked web page for this search term can drive 3 x 30 = 90 visitors to your website in one month, or 1095 vistors a year!

Not bad, considering you didn’t spend a penny for these visitors!

What about the competition?

californiawebhostingservices.gif

There are literally no web pages in Google competing for a Top 10 ranking for the keyword “california low cost web hosting services”!

Woohoo!

Great news, because this means almost anyone with basic SEO knowledge should be able to achieve a Top 10 ranking for the key phrase “california low cost web hosting services”.

So if you want to attract targeted traffic to your website but are new to the SEO game, start by targeting free traffic to your website using ultra-low volume long-tail keywords – and I guarantee you’ll be making money online in no time!

The Bottom Line: Where You Lack in Knowledge and Experience You Make Up by Sheer Numbers!

QOTW: How Do I Setup An Autoresponder For My Business?

Question
I recently have just created a webpage on fishing using the 40 reseller bonus given by fabian during the 19th bootcamp. and I want to add a opt in form into my webpage so that when people purchase my ebook they would also get free information on fishing.

So my question is how do go about setting up the same opt in form like the one I did during the bootcamp for the wia landing page. i understand that i need to add a new autoreponder to my 1profit system account but what are the custom variables that I need to add in. This is what that puzzles me.

So I would appreciate if you could help me on this. Thanks very much.

Answer
If you are uncertain how autoresponders can be used to automate lead capture and customer follow-up for your business, first see this overview.

In general, create two new autoresponders for each website your own. Call one of the "leads", and use this to follow-up with your prospective customers. Call the other autoresponder "customers", and use that to follow-up with your actual customers.

A lead is a prospective customer who visits your website, and decides to find out more about your product or service by signing up for your autoresponder.  You should set up a new autoresponder for each different group of leads you are capturing. Most autoresponder systems (including 1ProfitSystem) allow you to create unlimited autoresponders to capture all your lead and customer information.

The basic steps to setup and deploy your autoresponder are the same whether you are using it for lead capture or customer follow-up. What differs is the messages you setup for each auto-responder.

For IMB graduates, the steps are the same when creating a new autoresponder, except for how you create your messages.  In your WIATools tutorial, we gave you steps to copy over existing messages into your new autoresponder to save you time. 

When creating your own new autoresponders, you will have to create new messages from scratch, instead of copying them from an existing template.

The high-level steps for you to create a new autoresponder using 1ProfitSystem are:

1. Login to 1ProfitSystem.com

2. Create your new autoresponder

3. Create you new message(s) for follow-up with your subscribers (or customers, depending on what kind of autoresponder you are setting up)

4. Generate your autoresponder formcode

5. Insert this formcode on whatever webpages you are using to collect leads

Drive traffic to your new opt-in pages, and start collecting leads.

Finally, using 1ProfitSystem as an example, you can learn step-by-step how to setup your own autoresponder using this tutorial.

 

Ivan Wong

 

Question Of The Week: What Are WordPress Permalinks?

Dear WIA Members,

On a regular basis, we will answer selected questions posted by members either through our feedback or help centers.

This week’s question and answer is posted below.  Enjoy!
 

Ivan Wong
Editor
Maple Commerce

 

Question:

The site content is excellent. However, it would be nice to first explain what a Permalink is. I have been using wordpress for so long and I have seen this but still cannot grasp what it is for.

Answer:

A permalink is simply­ the URL of a full, individual article posted on WordPress. In WordPress terminology, it can be either a post or page.

e.g. Both of these are examples of permalinks referencing a article on a typical WordPress blog:

http://yourdomainname.com/?p=123
http://yourdomainname.com/article-title/

After you install WordPress, you can navigate to the permalinks page by logging into admin, then selecting Settings->Permalinks (It may be different depending on which version of WP you are using).

By default, your permalinks structure will look something like this:

New Tutorial Added: ClickBank Profit Model, How To Signup, Pick A Product And Generate An Affiliate Link

From here, things can get interesting. Your goal in general is to stick more keywords up into the URL and remove the fluff which nobody uses, to make the URL seach engine and people attractive.

So most people will choose a custom structure like /%postname%

This structure tells WordPress to use your post name in the URL for your blog posts.

e.g. If you write an article titled "Dog Training Tips", WordPress will automatically create your articles URL as:
http://www.youdomainname.com/dog-training-tips

After you’ve changed the structure, you should click the save button. If you encounter any .htaccess related issues after saving, see this article:

http://codex.wordpress.org/Using_Permalinks#Fixing_.htaccess_Generation_Issues

In summary using /%postname% is probably the simplest structure you can start with, but you can experiment with other structures until you find one that suits your needs.

Once you’ve selected a structure though, try not to change it (WordPress will allow you to), as it will have a negative impact on your websites SEO if your posts are already indexed on the old permalink name (unless you have a proper 301 redirect strategy, but this is a topic for another day). Changing it some time in the future will probably also invalidate all of your hard earned backlinks coming.

Do not read further unless you want to experiement with other features in permalinks.

 

Some General Permalink Tips

1. Include %postname% in your URL

Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.

 

2. Get rid of useless tags

Don’t use %day%, %post_id% , %hour%, %minute% or even %second% in your permalink structure. None of these are necessary. Monthly posting archives are perfectly acceptable, but for the vast majority daily ones are not. Putting more "/*/" rubbish into your permalink URLs will make it harder to see the URL’s boldened keywords on search engine results, less emphasis is placed on your post title keywords (which are really great).

 

Bonus tip: want to go really mad with your permalink SEO? Try dropping date tags all together for %category%! It does away with your neat date tags, though, so you could even try keeping %year% and %month%.

On blog­style websites, you might want to keep the day, month and year in the permalink structure. However, ensure that the postname is always present so the post can be properly indexed by the search engines.

e.g. On www.WebAnalyticsAsia.com/news the permalink structure is /%year%/%monthnum%/%postname%/, which suits its usage as a news repository, and will show up in the search engines.

For www.internet­marketing­today.com/articles/, it’s just %postname%. This creates a SEO friendly page title, that is well indexed by search engines. If you are using mostly pages(as opposed to posts, see below for an explanation between WordPress pages and posts), then it is likely that your website is a CMS style website, and %postname% will normally be the best choice for the permalink structure.

Check out www.dowser.com for an example of such a website.

 

Advanced permalink structure tip (Don’t use this unless you need it)

The /%category%/%postname% permalink is the most commonly advised, but to the search engines your blog post appears in two places.

If you look at the URL as it shows in your browser, it appears as follows: http://www.your­blog.com/your­category/your­post/

But your post can also be found here: http://www.your­blog.com/your­category/your­post/index.php

To keep your permalinks constant you can force WordPress into naming posts with a URL which contains a suffix, for example you could use the following permalink:

/%category%/%postname%.php

Your blog post can now only be found at: http://www.your­blog.com/your­catagegory/your­post.php

To change your permalink structure, open your WordPress Admin Panel and click on "Options" then "Permalinks". In the "Custom structure" text box enter the following: /%category%/%postname%.php

Then click on the "Update Permalink Structure" button. Next you need to rename the default category from "Uncategorized" to a phrase related to your blog under which all your default posts will be saved. It is not essential to name this particular category after a keyword phrase, think of your readers first. For example you could use the phrase "From My Point of View" as the name for the default category. Most of your posts will be fairly short, and often your point of view on some topic, making this the perfect place to file these posts.

You can change the default category by editing it in the "Manage / Categories" section of your control panel.

Any longer informative posts or reviews MUST be saved under categories which are named after a keyword phrase. For example if you had a blog related to promoting websites, you could name one of your categories "Increase Website Traffic" and all the posts you write about increasing traffic to a website should be posted under this category.

You can find full details on how to use permalinks at the official WordPress help here: http://codex.wordpress.org/Using_Permalinks

 

Article written by
Ivan Wong
Maple Commerce