Google announced Monday it is buying smartphone ad specialty firm AdMob in a 750-million-dollar stock deal. The acquisition will help the Internet search company to speed up efforts to develop more effective tools for creating and placing mobile ads on smart phones and other devices. “Mobile advertising has enormous potential as a marketing medium and […]
Category: Blog
Directory Submissions No Longer A Recommended Indexing Method For Google
While Google has condemned buying and selling links that pass PageRank, they’ve encouraged listing in paid directories like Yahoo for years. It seems that era may have come to an end earlier today. The following bullet points have been removed from Google’s Webmaster Guidelines Webmaster Help Center* “Have other relevant sites link to yours.” “Submit […]
What Are WordPress Permalinks?
I often get feedback on my training classes. Here is a recent question and answer I have provided concerning the use of WordPress permalinks. Question: The site content is excellent. However, it would be nice to first explain what a Permalink is. I have been using wordpress for so long and I have seen this […]
New Release of Search Demand Figures by Google and Its Impact on Keyword Research
With the recent release of search demand figures by Google, keyword researchers can now view search volume data in Google’s keyword research tool. From Google’s website, the release of these approximate numbers are intended to provide better insight into keywords’ monthly and average search volumes than previously provided by the free AdWords tool. I believe that this is an exciting development for keyword researchers. As an example many researchers rely on a measure called KEI to determine how effective a keyword is for your web site. Keyword Effectiveness Index (KEI) was invented by a leading SEO Expert called Sumantra Roy…