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Upcoming Courses

Business Leads Marketing Talk – Friday 9th April 2010, 7.30pm-9.30pm

Marketing On A Zero Budget – How To Get Unlimited Leads Online?
In these tough economic times, more and more businesses are discovering that effective Search Marketing is crucial to their success.

Come to our next talk on Friday 9th April 2010 7.30pm – 9.30pm and learn the correct techniques to draw more leads and sales to your business. Click here for workshop details.


2010 Talk Series: Winning Results With Search Marketing (Dates will be advised shortly)

Kick-off 2010 by equipping yourself or your organization with the right Search Marketing techniques to successfully market your products and services online.

Contact us today for more information on the Search Marketing talks.

The training topics details:

1. Winning Results With Search Engine Marketing
In these tough economic times, more and more businesses are discovering that effective Search Marketing is crucial to their success.

An integrated online book marketing plan would make effective use of various channels including your website, search engine marketing, paid advertising, email marketing, social media marketing and customer service management to increase exposure, sales and customer interactions for your products and services.

Also learn how to implement performance-based marketing for your business – by utilizing web analytics to provide actionable feedback on all online marketing effort.

2. Winning Results With Search Engine Optimization (SEO)
Learn how to search engine optimize (SEO) your website to reach more customers, increase sales and establish performance-based marketing in your organization. SEO done right will make it easy for search engines to find and index your webpages and boost your position in the organic (free) search rankings.

3. Winning Results With Paid-Search Engine Marketing (SEM)
Learn how Paid-Search Engine Marketing (SEM) provides a business the fastest way to reach millions of new customers at the precise time they are looking for your products or service through paid search listings.

4. Winning Results With Social Media Optimization (SMO)
Learn the key factors to planning a successful social media campaign that leverages on multiple online marketing channels including social media marketing, RSS bookmarking, wikis, portals, blogs and video/photo sharing websites with the ultimate goal of engaging your customers and bringing more targeted traffic to your web site.

5. Winning Results With Google Analytics
“We cannot improve what we cannot measure”. Learn how to use Google web analytics to focus your marketing resources on campaigns and initiatives that deliver ROI (return on investment) and improve your site to convert more visitors.

Recent Courses

Google Analytics Demystified

Learn how to use Google Analytics to focus your marketing resources on campaigns and initiatives that deliver ROI (return on investment) and improve your site to convert more visitors in this short but practical 4-hour workshop.

We cover the fundamentals of Google Analytics including how to setup a new account and post GA Tracking Tags to website correctly to start capturing visitor data.

Date: 24th July 2009
Time: 2-6pm
Location: SMU Seminar Room 4-2


Ecommerce Hands-On Training

Learn how to setup your own Amazon ecommerce shop.

Date: Saturday 20th June 2009
Time: 10am
Location: Learning Tree Seminar Room