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Digital Coupon Adoption Takes Off In Companies
Posted in: News, search marketing, SEM Industry News by admin on July 27, 2010
The number of special product promotions featuring digital coupons increased 84% between the first half of 2009 and the first half of 2010 — largely thanks to new marketing initiatives via retailer Web sites and social media, according to Kantar Media, which operates a Web site-tracking service called Marx.
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