Now that the Advertising Standards Authority has banned hotel recommendation site TripAdvisor from claiming its reviews as truthful, it’s going to be harder than ever to sift out the real from faked. We’re here to help. Following last week’s Amazon product review scandal, after a months-long scandal involving its faked accommodations assessments,TripAdvisor can no longer call its reviews genuine. As with laudatory Internet product reviews, faux hotel reviews — both pro and con — give themselves away.
Beware of too many verbs, adverbs and pronouns. This advice comes from Cornell University researchers, who discovered that genuine reviewers reference the actual hotel, whereas the fakers talked up external experiences and travel companions. For example…
Read more here: http://www.theatlanticwire.com/technology/2012/02/how-spot-fake-online-hotel-review/48139/
