Google Launches Mobile-first Indexing On Nov 04, 2016

Today, most people are searching on Google using a mobile device. However, their ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because their algorithms are not evaluating the actual page that is seen by a mobile searcher.

To make their results more useful, Google today begun experiments to make their index mobile-first. Although their search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.

Here are Google’s recommendations to help webmasters prepare for the move towards a more mobile-focused index.

  • If you have a responsive site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.
  • If you have a site configuration where the primary content and markup is different across mobile and desktop, you should consider making some changes to your site.
    • Make sure to serve structured markup for both the desktop and mobile version. Sites can verify the equivalence of their structured markup across desktop and mobile by typing the URLs of both versions into the Structured Data Testing Tool and comparing the output. When adding structured data to a mobile site, avoid adding large amounts of markup that isn’t relevant to the specific information content of each document.
    • Use the robots.txt testing tool to verify that your mobile version is accessible to Googlebot.
    • Sites do not have to make changes to their canonical links; we’ll continue to use these links as guides to serve the appropriate results to a user searching on desktop or mobile.
  • If you are a site owner who has only verified their desktop site in Search Console, please add and verify your mobile version.
  • If you only have a desktop site, we’ll continue to index your desktop site just fine, even if we’re using a mobile user agent to view your site. If you are building a mobile version of your site, keep in mind that a functional desktop-oriented site can be better than a broken or incomplete mobile version of the site. It’s better for you to build up your mobile site and launch it when ready.

Read more at https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html

GoDaddy has acquired ManageWP | Post Status

GoDaddy has acquired ManageWP | Post Status

GoDaddy has acquired the WordPress website management service, ManageWP. ManageWP will remain a standalone app, and GoDaddy will integrate several features into their GoDaddy Pro and WordPress hosting plans.

ManageWP was founded in 2011, officially launched in January 2012, and has more than a quarter million websites on their service. Their team of nearly 30 people is headquartered in Serbia, but is capable for remote operations, and the entire team will join GoDaddy. Up to this point, ManageWP was fully self-funded. The company was founded my Vladimir Prelovac, who is coincidentally moving to the US, and will now work from GoDaddy’s Sunnyvale office; the company CEO is Ivan Bjelajac…

Read more at https://poststatus.com/godaddy-managewp/.

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Interesting Findings from Shopper Science

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Google+

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Facebook’s latest mobile push aims at local discovery – Skift

Mobile Marketing

Facebook’s latest mobile push aims at local discovery Skift The revamp, the most extensive in a year, is the first Pages upgrade to begin on mobile instead of the desktop version, said Matt Idema, head of product marketing for Pages. See on skift.com

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10 Mobile Apps That Will Change the World

Each year, it seems a new crop of apps comes along that wows consumers and has inventors wondering why they didn’t come up with such a great idea. Consumers are looking for ways to automate every aspect of their lives. See on under30ceo.com

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Google Analytics Change History Helps You Understand & Track Changes

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12 useful tips for optimising mobile landing pages

Nando

12 useful tips for optimising mobile landing pages: Optimising desktop landing pages is a tricky business, as you need to make sure all the most alluring content is visible along with a clear call-to-action. These problems are obviously magnified on a smartphone screen as you’ve got to cram everything into a space just two inches […]

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Tnooz Predictions – The biggest and best list in travel technology

Big aggregated list of trends from Tnooz’s consultants.  Mobile features very prominently in most of the lists! 1. Mobile only startups are going to be caught up by existing companies launching mobile services 2. Big battle about who owns the customer ahead 3. Tours and activities heats up even more … Read more at http://www.tnooz.com/predictions-#5Igit0mUTusY1ulZ.99

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Far East Orchard likely to pull off “expansionary gambit”: Maybank

Company well-positioned to support recent acquisition spree… Here’s more from Maybank Kim Eng: Overseas expansion. FEOR recently inked a non-binding MOU with Straits Trading Company (STC) to consider acquiring: (1) STC’s entire hospitality management business (including trademark rights to the “Rendezvous” and “Marque” brands); (2) 50% interest in three Australian hotels, namely Rendezvous Studio Hotel […]

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Singapore Hotel Deals – Save 50% Off Your 2nd Night at Any Far East Hospitality Hotel!

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Last Day – Visit Singapore and Save 40% On Your Hotel with StayFarEast.com

Far East Hospitality Launches New e-Commerce Website Singapore’s largest hotel group Far East Hospitality has officially launched its new website StayFarEast.com to the world. To celebrate its rollout, for a limited time Far East Hospitality will offer 40% off its BAR (best available rate) for online bookings made from August 28 to September 3, 2012 […]

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Google buys Frommers, destination content in search just got a little bit more interesting

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Social media and SEO created a mutant in travel – Introducing Fake Review Optimization

After a rough year of defending itself from its detractors, TripAdvisor now describes itself as the more modest “reviews and advice on hotels, resorts, flights, vacation rentals, vacation packages, travel guides, and lots more” or “over 50 million reviews & opinions by travelers.” To be clear, TripAdvisor is not evil, and Kaufer remains one of […]

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How to Spot a Fake Online Hotel Review

Now that the Advertising Standards Authority has banned hotel recommendation site TripAdvisor from claiming its reviews as truthful, it’s going to be harder than ever to sift out the real from faked. We’re here to help. Following last week’s Amazon product review scandal, after a months-long scandal involving its faked accommodations assessments,TripAdvisor can no longer […]

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